Autoresponders - Your Number One Marketing Tool! One of the key tools for anyone wanting to do business on the World Wide Web is an autoresponder. It also is one of the most misunderstood tools among those new to online marketing – and sometimes even for those who have been online for many years. In its simplest form, autoresponders allow you to create a fixed message that will go back to anyone who e-mails a specific address. The most common use for this is the “I’m away from my office until 29 May and will not be checking my e-mail until I return” type of message. Messages of this type can be created within the control panel of most ISP e-mail servers. Autoresponders are far more versatile, however, and have great profit making potential when used correctly. The possible uses for an autoresponder at this level are legion. For example, you can set one up to send out a newsletter to your mailing list on a regular basis, another to send e-mails advising your list of special sales, upgrades, new releases or other such information. Still another autoresponder can deliver your digital product, along with future patches or upgrades. Two of the most popular autoresponders are AWeber and GetResponse. Perhaps the most prolific use of autoresponders is to send subscribers your newsletter or ezine. This can be daily, weekly, monthly or whatever interval you choose. Your newsletter should contain links to products you are selling, either from your own website or as an affiliate. It can also contain links to other newsletters or courses to get your subscribers joined up with them as well. If you've got a subject you know a lot about and are enthusiastic for, then write your own course and offer that from your web site, delivered by your autoresponder. Failing that, there are bound to be courses available relating to your subject which you can utilise in this way. Just make sure you have the rights to do it though"! This, too, should contain links to products from which you can earn commission. Third party autoresponders provide the kind of control needed for a marketing or sales application. The good news is there are a number of excellent autoresponders that can be used at no charge. Those that do have a fee – whether a one-time purchase fee for a system you set up on your own server or a monthly/yearly fee for one you access online – typically are well within the budgets of nearly anyone trying to do business online. Perhaps even better news is that autoresponders are not difficult to set up, even those that offer several levels of capability across a broad range of possible applications. The largest and most popular autoresponders often come with tutorials – some of them video – that walk you through the set-up process step-by-step. Many also have user forums or support systems that will help you if you get stuck. These different tasks actually can be set up using a single autoresponder, even a single account, depending on the capabilities of the system you have selected. Many of the free autoresponders allow you to upgrade to a fee-based version, with far more capabilities, without losing anything you already have created. Anyone who thinks they may someday want to have a mailing list or sell any kind of product – especially digital, such as downloadable software or e-books – should make investigating autoresponders one of their first and most important tasks. The more you know about them in advance, the more prepared you will be to quickly and efficiently get your business online. AWeber Demo Capture Hidden Profits with Unlimited Autoresponders AWeber's automated unlimited autoresponder follow up increases sales, lowers costs, builds lasting customer relationships, and increases your profits! Find out how with Unlimited Autoresponders.